Ormel entrusted our team with the project of animating their mascot logo, designed to visually represent the spirit and values of their brand. The challenge was to bring the mascot to life in a way that captures attention and conveys the essence of the Ormel brand dynamically and engagingly.

The deal: The goal was to create an animation that humanizes the mascot while conveying the key characteristics of the brand, such as friendliness, innovation, and accessibility.

Challenge: Animating a mascot, especially when it is also a logo, requires a delicate balance between respecting the existing visual identity and injecting enough dynamism to make the animation captivating and memorable. The challenge lay in staying true to the original design while making it lively and expressive.

What we achieved:

•       Dynamic animation: We created a sequence where the mascot gradually animates, starting with a subtle heartbeat before engaging in actions that reflect the brand’s spirit.
•       Expression of brand values: Each movement and expression of the mascot was thoughtfully designed to reflect Ormel’s values, such as warmth and welcoming, ensuring that the animation conveys a clear message.
•       Visual engagement: The use of advanced animation techniques made the mascot not only attractive but also capable of capturing and maintaining public attention.
  
  

This animation of the Ormel mascot logo is not just a visual enhancement; it has become a key element of their communication, reinforcing the brand identity and enhancing its impact on customers and partners.