Ny Sary, a professional photo studio located at the Akoor Digue shopping center, is known for its family and friends photography services, as well as its professional image bank. They also offer photo printing and framing services and sell a variety of frames.
The deal: The project aimed to design an advertising video highlighting their photo printing service in three simple steps: Capture, Print, Hang. The idea was to break from traditional video advertising norms.
Challenge: The main challenge was to create a captivating and original visual narrative that stands out from traditional advertisements. It was necessary not only to present Ny Sary’s services but also to capture the essence of the customer experience in a memorable and emotional way.
What we accomplished:
- Unique scenario: We developed the story of a traveler exploring Madagascar, capturing the wonders of the provinces with his camera. This scenario beautifully illustrates the process of creating lasting memories through photography.
- Illustration of service steps:
Step 1: Capture: The traveler takes photos of spectacular landscapes and captured moments during journey.
Step 2: Print: Upon returning, the traveler visits Ny Sary to print his best shots.
Step 3: Hang: The video culminates with the beautifully framed photos hung at home, transforming space into a personal gallery of memories.
- Emotional engagement: The video is designed to evoke emotions and show how Ny Sary’s services can enrich its clients’ lives by preserving and enhancing their memories.
This advertisement for Ny Sary not only demonstrates the capabilities of the studio but also serves as inspiration for those looking to immortalize and celebrate important moments in their lives.
