The BOA Foundation enlisted our team to animate their logo, reflecting the essence of their commitment to cultural diversity and artistic innovation. The logo, inspired by the Ashanti doll, symbolizes the fusion of art and African identity, a perfect representation to animate and bring their cultural mission to life.
The deal: The goal was to create an animation that embodies the dynamism and richness of African cultures, while staying true to the visual elements defined by the foundation’s graphic charter.
Challenge: The challenge was to adhere to the strict guidelines of the graphic charter while adding dynamic movement to the logo. It was crucial not to alter the visual identity through unauthorized transformations such as stretching, excessive rotation, or color changes.
What we achieved:
- Respectful animation: Considering the restrictions, we animated the logo by emphasizing the symbolic elements of the Ashanti doll, using smooth transitions and subtle effects to highlight its unique structure.
- Highlighting symbolism: The animation highlights the fusion of art and African identity, reinforcing the message of innovation and respect for cultural roots.
- Color palette: We used the vibrant palette specified, incorporating shades of purple, yellow, blue, and green to reflect the energy and diversity of the Foundation.
The logo animation for the BOA Foundation not only strengthens their visual identity but also serves as a powerful visual communication tool, capturing the essence of their mission to promote and celebrate African cultural richness.
